About Us

Founded in 2025 as part of JD Marketing Strategy, The Wheel was created to help businesses and individuals harness promotional merchandise as a powerful branding and advertising channel.

With over 22 years of experience leading global marketing, brand positioning, and culture-building initiatives, we understand that merchandise is more than just products — it’s a way to inspire pride, strengthen identity, and keep your brand top of mind.

Our Focus

We specialize in three areas that drive lasting impact:

Team Culture: Helping companies build unity and pride through branded gear that employees, students, and communities wear with meaning.

Advertising Through Merchandise: Providing high-quality, creative products that act as everyday reminders of your brand, keeping it visible and memorable.

Event Branding & Support: Supplying everything you need to make your events stand out, ensuring your brand presence is professional, consistent, and unforgettable.

Choosing the right promotional gift can feel overwhelming — every decision is scrutinized for style, cost, or impact, and everyone has an opinion. With more than 22 years of experience in marketing and branding, we understand exactly how challenging those choices can be. That’s why at The Wheel, we don’t just provide the products you need — we also equip you with the reasoning behind them. Why this gift? Why these colors? Why this investment? How will we measure the return?

We support you through every step, helping measure results and build a clear case for your decisions. In the end, we turn merchandise choices into branding wins — giving you the confidence and the arguments you need to share with your bosses and stakeholders. And if you are the boss, our insights will help you stay in control and make decisions with clarity and confidence

Our Mission

Identity: Empower businesses and individuals to stand out with merchandise that authentically reflects who they are.

Impact: Deliver products that are visually striking, useful, and durable.

Originality: Transform ordinary items into powerful branding tools that spark pride, loyalty, and recognition.

Promotional items aren’t just giveaways — they’re an advertising channel, a cultural connector, and a way to turn everyday moments into opportunities for brand storytelling.

Partner with The Wheel, and you’ll see the difference in every detail.

Javier Duran